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Navigating the Digital Waves: How I Communicate Online as an Author

Navigating the Digital Waves: How I Communicate Online as an Author

Published by S.M. Ulbrich on 01/14/2026

How do you communicate online?

Hello, readers! I’m Shirley Ulbrich, writing under the pen name S.M. Ulbrich, and today I’m diving into the prompt: “In what ways do you communicate online?” As an author of fantasy, sci-fi, dystopian, and children’s stories, online communication is my lifeline for connecting with readers, sharing my work, and building a community.

Hard at Work – MakingPlans

From promoting my books like the Discovering Misty series, George and the Eagle, The Covenant Fire (a standalone book), and the Zion series—America’s Great Terrible Storm, a 6-book series exploring themes of prophecy, survival, and faith with elements like Obama-era events, New Jerusalem visions, survival vaults, and culminating in a Survival review in the last book—to preparing to host my Pages Alight Podcast,

Misty the Mermaid of the Emerald Coast

I use a mix of platforms to engage, inspire, and interact. In this post, I’ll break down my methods, sprinkle in insights from key books on digital communication, and highlight how these tools help me spread the word about my projects. Let’s explore!

My Go-To Online Communication Methods

Online communication for me is all about blending creativity with connection. It’s not just about broadcasting—it’s about fostering conversations, sharing behind-the-scenes glimpses, and turning solitary writing into a shared adventure. Here’s how I do it:

1. My Website: The Central Hub (smulbrichauthor.com)

My website is the foundation of my online presence. It’s where I post detailed blog entries, book descriptions, and updates. For instance, I recently shared “Got a New Story in the Works for Misty,” teasing expansions to the Discovering Misty series about a young mermaid’s adventures in self-discovery and friendship. I also use it to announce wins, like taking 1st prize in a writing contest, and to promote my standalone book The Covenant Fire, a Christian/LDS YA apocalyptic novel full of adventure, as well as the Zion series, America’s Great Terrible Storm. This 6-book series weaves Latter-day Saint prophecy with dystopian survival stories, incorporating elements like Obama-era collapses, visions of New Jerusalem, and survival vaults in a saga of faith and resilience. The series includes books like Collapse (focusing on early chaos), Runners, Shadows of Zion, Rebuilding, Legacy, and ends with a Survival review in the sixth book, providing a comprehensive look back at survival strategies and themes. The site links everything together, from buy buttons on Amazon to podcast trailers, making it easy for visitors to explore my world.

2. Social Media Platforms: Engaging and Promoting

Social media is where the magic happens in real-time. I use it to share snippets, visuals, and calls to action for my books and podcast.

• Facebook (fb.com/smulbrich): On FB, I post about my multi-genre tales, from the whimsical Discovering Misty to the intense Zion series, America’s Great Terrible Storm, which follows characters navigating faith, chaos, and prophetic storms across six books, ending with a Survival review. I share trailers, reader reviews, and community discussions to build buzz.

• Instagram (@s.m.ulbrich): IG is perfect for visuals. I post book covers, AI-generated art inspired by my stories—like a podcast banner with a glowing antique book for Pages Alight—and reels teasing scenes from George and the Eagle, where young George Washington and his eagle companion face storms and adventures. It’s great for hashtagging #multigenre and connecting with visual storytellers.

• X (formerly Twitter, @SMUlbrich): On X, I share quick updates, blog links, and engage with trends. For example, I posted about my YouTube milestone for Pages Alight Podcast, which lights up discussions on my books and storytelling. I promote entries like “Narrative Nook Monday” series, tying into my Zion books such as America’s Great Terrible Storm, and even chime in on fun polls to keep interactions lively.

• TikTok and YouTube: These are video-heavy for my Pages Alight Podcast, where I will dive into book themes, read excerpts from the Zion series, and share trailers for The Covenant Fire. Short clips build excitement for upcoming releases.

These platforms help me reach different audiences—FB for in-depth shares, IG for aesthetics, X for quick chats—but they can get noisy, so I focus on authentic engagement to avoid burnout.

3. Email and Newsletters: Direct and Personal

I use email lists via my website to send exclusive updates, like sneak peeks at the Zion series’ Survival review or podcast episode drops. It’s asynchronous, allowing thoughtful responses without the pressure of live chats.

4. Podcasts and Video: Bringing Stories to Life

My Pages Alight Podcast on YouTube is a passion project. I communicate through audio-visual storytelling, discussing themes from my books, interviewing fellow creators, and reading passages. It’s ideal for conveying tone and emotion that text alone misses.

To refine my approach, I’ve drawn from several insightful books:

Lessons from Books on Online Communication

• Alone Together: Why We Expect More from Technology and Less from Each Other by Sherry Turkle: This reminds me that while social media expands my reach for promoting Discovering Misty, it can lead to superficial ties. I counter this by encouraging genuine comments and DMs.

• Online Communication: Linking Technology, Identity, & Culture by Andrew F. Wood and Matthew J. Smith: It explores how platforms shape identity, which helps me craft my author persona across FB, IG, and X.

• Smart Online Communication: Protecting Your Digital Footprint by Mary Lindeen: Essential for safe promotion, especially when sharing personal wins like my newsletter awards.

• Future Crimes by Marc Goodman: A warning about digital risks, guiding me to protect my content while sharing Zion series details.

These books emphasize balance—using tech to enhance, not replace, human connection.

The Impact and Future of My Online Efforts

Communicating online has grown my audience, from 25 followers on X to YouTube subscribers celebrating milestones. It’s helped sell books, launch the podcast, and connect over shared loves like fantasy and faith. Challenges? Time management and algorithm changes. But the rewards—reader feedback on George and the Eagle or Zion discussions—make it worthwhile.

How do you communicate online? Drop a comment below, or find me on socials to chat. Check out smulbrichauthor.com for more, and stay tuned for Pages Alight episodes!

Thanks for reading—let’s keep the conversation going!

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Created With Nightcafe

Created With Nightcafe

Published by S.M. Ulbrich on 12/15/2025

Below is my Creation Listing for 2025. As you can see, I haven’t been using this tool very long, but I’m certainly enjoying it. The entries in the piece shows some of my books and yet-to-be published books of this year.

You can see Misty, the mermaid of the Emerald Coast, from my 2 children’s books of the same name. She’s chatting with 6-year-old George Washington and his buddy, the brave eagle.

Under that section, you’ll find the book cover for my Washington’s Fantastical Crossing, where he’s being watched by merfolk – I really hadn’t planned to write so many stories about merfolk!

The one at the bottom middle is part of my America’s Great Perfect Storm. The leopard and night-watchers are suggestive of Obama’s dream — more on that later.

The bottom left is from my YA speculative fiction, “The Covenant Fire”, a story about a team asked to locate and activate an ancient artifact, while avoiding the evil cabal chasing them to recover the artifact to use for their purposes. This artifact is meant to bring about the 2nd Resurrection and gather the Lost Ten Tribes.

“Pages Alight” is my forthcoming podcast on YouTube! Coming very soon.

creator.nightcafe.studio/creation/9P7SXN5m9VIVEBZ8XgHJ/my-2025-wrap

Thanks for reading!

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Rediscovering Zion in America’s Heartland

Rediscovering Zion in America’s Heartland

Published by S.M. Ulbrich on 08/26/2025

Throughout Western history, Christians have yearned for a new heaven and earth. John the Revelator’s vision of the “holy city, new Jerusalem” has inspired many, raising questions about its meaning. Was it merely a metaphor for eternal life, as St. Augustine suggested, or a literal city, as the 17th-century Puritans believed?

In the early days of the restored Church of Jesus Christ, Latter-day Saints envisioned the New Jerusalem as a tangible city to be built by the Saints, a refuge known as Zion. Two key questions arose: where would it be built, and who would inhabit it? 

In August 1830, a revelation directed Joseph Smith’s followers to preach among the Lamanites, indicating that the city would be established among them.

After preaching in Ohio, Joseph Smith received a revelation in 1831, commanding him to travel to Missouri, which was identified as the sacred land for Zion. Upon arrival, he learned that the city was to be built near the Missouri River, historically occupied by the Osage tribe. The land had a complex history, with the Osage being prominent residents before being forced westward due to European expansion.

As white settlers moved into Missouri, they often disregarded the existing Native American presence, leading to the removal of tribes from their lands. Despite this, Joseph Smith’s revelations emphasized the need for Zion to be built among diverse peoples, recognizing both Jews and Gentiles as integral to God’s plan. This inclusive approach contrasted sharply with the prevailing attitudes of the time.

In later revelations, Joseph Smith expanded this vision, describing Zion as a place for “all nations,” inviting everyone, regardless of social or economic status, to share in God’s sacred space. 

Though the Saints faced persecution and had to flee Jackson County, the aspiration for Zion continued, influencing their settlements in Nauvoo and the Great Basin. The hope for a society where “all nations” can live in peace endures among Latter-day Saints today.

How my upcoming novels tie into this vision, The Covenant Fire and the 5-part series, America’s Great Perfect Storm. 

This vision of Missouri as sacred ground echoes the themes in my two upcoming books—how America’s covenants call us to build inclusively, even in divided times. Can you share your own stories of “Zion-building”? 

In Covenant Fire, I explore how revelations like those in 1831 turned abstract promises into fiery calls to build—much like this reminds us of Zion’s enduring flame.” Historical visions fuel modern covenant-keeping.

Shirley

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