A man slaughters a big cow, starts the grill, and says to his daughter, “Daughter, go call our relatives, friends, and neighbors to join us… We’re having a celebration!”
The daughter goes out to the street and shouts, “Please help! My father’s house is on fire!”
After some time, only a few people come out to help, while many others act like they didn’t hear anything. The ones who came stay, eat, and enjoy the food until late.
The father, confused, looks around and says to his daughter, “I don’t know most of these people. Some I’ve never seen before. Where are our friends, family, and neighbors?”
The daughter calmly replies, “The people who came didn’t come for a party. They came because they thought we were in trouble. These are the people who care about us. These are the ones who deserve to celebrate with us.”
Lesson:The ones who don’t show up when you’re struggling don’t deserve to be with you when you succeed.
What do you think? I think it all depends on the intent of a person, really. Some people may WANT to help, but don’t know how. There are times in everyone’s lives when it’s just too hard to stretch and serve another, even though we want to help.
If someone came to our door right now, my husband would do everything he can, but he can’t give money or can’t be gone from the house very long, as people need him here. Those circumstances must be taken into consideration, and not punish those with good intent.
Hello, readers! I’m Shirley Ulbrich, writing under the pen name S.M. Ulbrich, and today I’m diving into the prompt: “In what ways do you communicate online?” As an author of fantasy, sci-fi, dystopian, and children’s stories, online communication is my lifeline for connecting with readers, sharing my work, and building a community.
Hard at Work – MakingPlans
From promoting my books like the Discovering Misty series, George and the Eagle, The Covenant Fire (a standalone book), and the Zion series—America’s Great Terrible Storm, a 6-book series exploring themes of prophecy, survival, and faith with elements like Obama-era events, New Jerusalem visions, survival vaults, and culminating in a Survival review in the last book—to preparing to host my Pages Alight Podcast,
Misty the Mermaid of the Emerald Coast
I use a mix of platforms to engage, inspire, and interact. In this post, I’ll break down my methods, sprinkle in insights from key books on digital communication, and highlight how these tools help me spread the word about my projects. Let’s explore!
My Go-To Online Communication Methods
Online communication for me is all about blending creativity with connection. It’s not just about broadcasting—it’s about fostering conversations, sharing behind-the-scenes glimpses, and turning solitary writing into a shared adventure. Here’s how I do it:
My website is the foundation of my online presence. It’s where I post detailed blog entries, book descriptions, and updates. For instance, I recently shared “Got a New Story in the Works for Misty,” teasing expansions to the Discovering Misty series about a young mermaid’s adventures in self-discovery and friendship. I also use it to announce wins, like taking 1st prize in a writing contest, and to promote my standalone book The Covenant Fire, a Christian/LDS YA apocalyptic novel full of adventure, as well as the Zion series, America’s Great Terrible Storm. This 6-book series weaves Latter-day Saint prophecy with dystopian survival stories, incorporating elements like Obama-era collapses, visions of New Jerusalem, and survival vaults in a saga of faith and resilience. The series includes books like Collapse (focusing on early chaos), Runners, Shadows of Zion, Rebuilding, Legacy, and ends with a Survival review in the sixth book, providing a comprehensive look back at survival strategies and themes. The site links everything together, from buy buttons on Amazon to podcast trailers, making it easy for visitors to explore my world.
2. Social Media Platforms: Engaging and Promoting
Social media is where the magic happens in real-time. I use it to share snippets, visuals, and calls to action for my books and podcast.
• Facebook (fb.com/smulbrich): On FB, I post about my multi-genre tales, from the whimsical Discovering Misty to the intense Zion series, America’s Great Terrible Storm, which follows characters navigating faith, chaos, and prophetic storms across six books, ending with a Survival review. I share trailers, reader reviews, and community discussions to build buzz.
• Instagram (@s.m.ulbrich): IG is perfect for visuals. I post book covers, AI-generated art inspired by my stories—like a podcast banner with a glowing antique book for Pages Alight—and reels teasing scenes from George and the Eagle, where young George Washington and his eagle companion face storms and adventures. It’s great for hashtagging #multigenre and connecting with visual storytellers.
• X (formerly Twitter, @SMUlbrich): On X, I share quick updates, blog links, and engage with trends. For example, I posted about my YouTube milestone for Pages Alight Podcast, which lights up discussions on my books and storytelling. I promote entries like “Narrative Nook Monday” series, tying into my Zion books such as America’s Great Terrible Storm, and even chime in on fun polls to keep interactions lively.
• TikTok and YouTube: These are video-heavy for my Pages Alight Podcast, where I will dive into book themes, read excerpts from the Zion series, and share trailers for The Covenant Fire. Short clips build excitement for upcoming releases.
These platforms help me reach different audiences—FB for in-depth shares, IG for aesthetics, X for quick chats—but they can get noisy, so I focus on authentic engagement to avoid burnout.
3. Email and Newsletters: Direct and Personal
I use email lists via my website to send exclusive updates, like sneak peeks at the Zion series’ Survival review or podcast episode drops. It’s asynchronous, allowing thoughtful responses without the pressure of live chats.
4. Podcasts and Video: Bringing Stories to Life
My Pages Alight Podcast on YouTube is a passion project. I communicate through audio-visual storytelling, discussing themes from my books, interviewing fellow creators, and reading passages. It’s ideal for conveying tone and emotion that text alone misses.
To refine my approach, I’ve drawn from several insightful books:
Lessons from Books on Online Communication
• Alone Together: Why We Expect More from Technology and Less from Each Other by Sherry Turkle: This reminds me that while social media expands my reach for promoting Discovering Misty, it can lead to superficial ties. I counter this by encouraging genuine comments and DMs.
• Online Communication: Linking Technology, Identity, & Culture by Andrew F. Wood and Matthew J. Smith: It explores how platforms shape identity, which helps me craft my author persona across FB, IG, and X.
• Smart Online Communication: Protecting Your Digital Footprint by Mary Lindeen: Essential for safe promotion, especially when sharing personal wins like my newsletter awards.
• Future Crimes by Marc Goodman: A warning about digital risks, guiding me to protect my content while sharing Zion series details.
These books emphasize balance—using tech to enhance, not replace, human connection.
The Impact and Future of My Online Efforts
Communicating online has grown my audience, from 25 followers on X to YouTube subscribers celebrating milestones. It’s helped sell books, launch the podcast, and connect over shared loves like fantasy and faith. Challenges? Time management and algorithm changes. But the rewards—reader feedback on George and the Eagle or Zion discussions—make it worthwhile.
How do you communicate online? Drop a comment below, or find me on socials to chat. Check out smulbrichauthor.com for more, and stay tuned for Pages Alight episodes!
Thanks for reading—let’s keep the conversation going!
Below is my Creation Listing for 2025. As you can see, I haven’t been using this tool very long, but I’m certainly enjoying it. The entries in the piece shows some of my books and yet-to-be published books of this year.
You can see Misty, the mermaid of the Emerald Coast, from my 2 children’s books of the same name. She’s chatting with 6-year-old George Washington and his buddy, the brave eagle.
Under that section, you’ll find the book cover for my Washington’s Fantastical Crossing, where he’s being watched by merfolk – I really hadn’t planned to write so many stories about merfolk!
The one at the bottom middle is part of my America’s Great Perfect Storm. The leopard and night-watchers are suggestive of Obama’s dream — more on that later.
The bottom left is from my YA speculative fiction, “The Covenant Fire”, a story about a team asked to locate and activate an ancient artifact, while avoiding the evil cabal chasing them to recover the artifact to use for their purposes. This artifact is meant to bring about the 2nd Resurrection and gather the Lost Ten Tribes.
“Pages Alight” is my forthcoming podcast on YouTube! Coming very soon.
From my manuscript, The Covenant Fire, a Christian/LDS YA Apocalyptic Novel with loads of exciting adventure. To be published soon!
Chapter 1, paragraph 4.
The ground heaved, a beast awakening. Hymnbooks crashed, a child’s scream pierced the air. Sarah’s training snapped in—she gripped the pew, eyes locking on exits. “Stay calm!” she barked, voice slicing through gasps. A young man nearby, Ethan Caldwell, 28, dropped his leather journal, ink smearing as the quake roared. Beams splintered, stained glass exploded in a rain of crimson shards. The Tabernacle groaned, its 164-year-old frame buckling.
Salt Lake LDS Temple
“Down!” Sarah yelled, sprinting down the aisle. A light fixture swung, nearly clipping her. She scooped up a wailing boy, dodging falling plaster, her shoulder slamming a pew. Pain seared, but she shielded him, scanning for safety. “To the exit!” she shouted, clutching the kid tight.
Ethan pushed through the chaos, waving people toward a side door. Their eyes met briefly—his hazel gaze intense, almost knowing. She handed the boy to his sobbing mother, panting. “Good move,” he said, voice steady. “Military?”
“Ex-Army,” she snapped, as the ground lurched again. They ducked under a pew, the air thick with dust. Outside, the Salt Lake Temple’s spire swayed, the Angel Moroni teetering, skyscrapers collapsing in glittering bursts. A gas main erupted, fire licking the horizon, screams blending with sirens.
(Fully written, but not yet published. To Be Continued)
Thoughtful Thursday #1: Five Endings Later: How I’m Learning to Let Go of Perfectionism
Picture this: it’s 2 a.m., my desk is littered with empty cups, and I’m staring at the fifth version of my novel’s ending. Each draft felt closer to ‘perfect,’ but never quite there. I’d change a character’s final line, then scrap the whole scene, convinced it wasn’t good enough.Hours turned into days, and I was stuck—paralyzed by the need for every word to be flawless. If this sounds like your writing life, you’re not alone. Perfectionism is the silent enemy of every writer, whispering that our work isn’t ready. But here’s what I learned after those five endings: chasing perfection can keep you from ever finishing.
The turning point came when I shared my latest draft with a trusted beta reader. I braced for criticism, but instead, she said, “This works—why are you still tweaking it?” Her words hit hard. I’d been so obsessed with crafting the “perfect” ending—a poignant, unforgettable close to my coming-of-age story—that I’d lost sight of the bigger picture. The ending didn’t need to be flawless; it needed to feel true to the story. That feedback snapped me out of my perfectionism spiral. I chose the fourth draft, polished it one last time, and considered it “done”. It wasn’t perfect, but it was done, and that felt like a victory.
Looking back, I realized perfectionism wasn’t just about the ending—it was a pattern. I’d agonize over every chapter, every sentence, afraid my work wouldn’t measure up. But rewriting that ending five times taught me a crucial lesson: progress trumps perfection. Writing is messy, repetitive, and deeply personal. Waiting for every word to sparkle risks stalling your momentum and silencing your voice. As Anne Lamott wisely said, “Perfectionism is the voice of the oppressor.” Letting go of that need for flawlessness freed me to trust my instincts and actually finish my novel.
Frustration!
So, how can you break free from the perfectionism trap? Here are a few strategies that is helping me:
• Embrace the “crummy first draft”: Write without editing, even if it’s rough. Get the words out, then refine later. I set a timer for 20-minute sprints to keep myself from overthinking. (Learned that from the Pomodoro method; helps to alleviate fibro symptoms, as well.)
• Set a revision limit: Cap yourself at three rounds of edits per scene. After that, move on. This forced me to prioritize what mattered most.
• Get feedback early: Share your work with a critique partner or writing group. A fresh perspective can stop you from endlessly tweaking. (I surely miss mine in California; shoutout to Timespinners!)
• Celebrate “done”: Finishing a draft, even an imperfect one, is worth celebrating. Treat yourself to something small—a soda, a walk, or just a moment of pride.
Overcoming perfectionism didn’t just help me finish my novel; it made writing feel lighter, more joyful. I’m still learning to quiet that inner critic – and sometimes, it’s a real battle – but each step forward reminds me that imperfection is part of the creative process. Your story doesn’t need to be perfect—it needs to be told.
What about you? How has perfectionism shown up in your writing, and what’s one trick you’ve used to push past it? Drop your thoughts in the comments—I’d love to hear your story and keep this conversation going!
Every writer has a moment when the world tilts, and the stories inside them demand to be told. For me, that moment came on a quiet evening, surrounded by the soft hum of Louisiana’s bayou country, where the air carries whispers of Acadian ancestors and the past feels alive. As S.M. Ulbrich, I’ve always been drawn to history—not just the dates and events, but the heartbeat of people who lived it, their struggles woven with threads of magic and mystery. This is the story of how I became a writer, a path carved by heritage, imagination, and a stubborn love for storytelling.
Growing up, I was captivated by tales of my Acadian roots, stories of resilience like those of Joseph Broussard, my direct ancestor on my paternal grandmother’s side, whose courage against all odds felt like a call to action. I’d pore over genealogy records, like the Drouin Collection, tracing names and imagining the lives behind them. Those names weren’t just ink on a page—they were people who faced exile, built new homes, and carried their culture across oceans. Their strength inspired me, and I wanted to honor them in my writing. But it wasn’t enough to retell history; I wanted to infuse it with the mystical, to let runes glow on the page and hint at deeper truths.
My first leap into authorship came with Discovering Misty: The Mermaid of the Emerald Coast, a children’s series born from a real-life character actor in Florida who enchanted kids with her tales. Writing for young readers felt like sharing a secret: that stories can spark joy, teach empathy, and build bridges between generations. I’d sit at my desk, petting my cat for calm, music humming in the background, and let Misty’s world unfold. Those books, now on Amazon, are my love letter to the kids who dream big and the families who read together. But they’re also a piece of me—a reminder of the girl who saw magic in the everyday.
Writing isn’t always smooth. There were manuscripts like George and the Brave Eagle and Washington’s Fantastical Crossing, still waiting for illustrations and funding, that tested my patience. There were moments of doubt, like when I rushed to meet deadlines before my husband returned home, or very late at night, as I was doing nurse duty for my foster kids, scribbling words for The Fading Light in a race against time. Yet, every struggle taught me something. The chaos of Hurricane Sandy’s aftermath in my Zion Series reminded me that stories, like life, thrive in the tension between hope and hardship.
What keeps me going is the connection—to my heritage, to readers, to the spark of a new idea. When I got an email from a reader community eager to discuss Misty on Goodreads, I felt the weight of my words landing in someone else’s heart. When I designed a vibrant Canva image for my Amazon author page or crafted a post for my blog, Family Circle 14, or this one, I saw my voice reaching further. Even now, as I weave runes into my historical fiction or dream up blog posts about creativity, I’m reminded that writing is my way of making sense of the world.
This memoir isn’t just about me—it’s about the stories we all carry. Whether it’s a tale of Acadian resilience, a mermaid’s adventure, or a rune glowing in the dark, I write to uncover the magic in the past and share it with you. So, here I am, still typing, still dreaming, still weaving my tapestry of stories.
What’s the story you’re carrying today?
Shirley
P.S. I’m excited to share that today I found 3 more manuscripts I’d written years ago, that I thought I’d never see again — 2 are part of the Misty series!
On September 17 – today – we observe Constitution Day, marking the historic signing of the U.S. Constitution in 1787. This foundational document, signed by 39 delegates in Philadelphia, is more than a legal cornerstone—it reflects the faith of its framers and the guiding hand of Providence. At organizations such as the formidable WallBuilders, they committed to highlighting the Christian roots that shaped this timeless charter.
The Constitutional Convention faced immense challenges: divided states, a faltering Articles of Confederation, and intense debates. Yet, the delegates’ faith anchored their efforts.
Benjamin Franklin
At 81, Benjamin Franklin called for Divine guidance, proclaiming, “God governs in the affairs of men,” and quoting Psalm 127:1: “Unless the Lord builds the house, those who build it labor in vain.” Though his proposal for prayer wasn’t formally adopted, it underscored the delegates’ trust in God.
Most delegates were devout Christians, embedding Judeo-Christian principles in the Constitution, such as the Preamble’s “Blessings of Liberty” (echoing Psalm 33:12).
Constitutional Convention
Discover more about the Constitution and the Signers of the Constitution from these WallBuilders resources:
The Finger of God on the Constitutional Convention Constitution Hub Celebrating the Constitution Catechism on the Constitution Don’t forget to read the full Constitution today!
This Constitution Day, let’s honor the signers’ faith by studying the Constitution so we can defend their God-inspired framework!
Signers of the Constitution from these WallBuilders resources:
The Finger of God on the Constitutional Convention
As the author ofDiscovering Misty: The Mermaid of the Emerald CoastandGeorge and the Brave Eagle, and a blogger who’s thrilled to have recently hit 500 visitors, I’ve come to see writing not just as a craft, but as a bridge to hearts. Writing for my audience—fellow parents, aspiring writers, book lovers, and those seeking a spark of hope—means pouring my soul into words that resonate. In this post, I’ll share my journey of connecting through stories, addressing the common challenge of feeling like your words are echoing in an empty room, and offer my heartfelt approach to building that vital reader bond. Let’s dive in, one word at a time.
I remember the early days of my blog, when visitors were few and far between, and I’d wonder if anyone was truly out there reading. As a parent and leader in my community—from coordinating Overpassers for USA rallies to foster parenting over 200 medically fragile children—I’ve learned that leadership starts with showing up authentically. The same holds true for writing: my unique viewpoint is that every story, whether a children’s book or a blog post, is an act of service, spreading hope and resilience in a world that needs it. It’s not about chasing trends or algorithms; it’s about sharing the light from your own experiences, like the courage of a brave eagle or the wonder of a mermaid’s quest.
One specific pain point my audience often faces is the struggle to engage readers meaningfully—feeling disconnected, unsure if your message lands, or overwhelmed by the noise of social media. I’ve been there, staring at blank stats after posting about my GoFundMe campaign forGeorge and the Brave Eagle, wondering if my words were making a difference. But here’s the truth I’ve discovered through years of scouting leadership and foster care advocacy: connection comes from vulnerability and purpose. Statistics show that blogs with personal stories see up to 300% more engagement (think of it like a campfire tale drawing everyone closer), and I’ve seen this in my own growth from zero to 500 visitors by weaving in real-life analogies, like comparing writer’s block to a foggy Emerald Coast morning that clears with the sun.
My approach to solving this? Start with heart-centered storytelling. First, know your audience like family—mine includes parents navigating tough times, young readers craving adventure, and folks touched by themes of suicide prevention. I use phrases like “spreading hope one heart at a time” to remind myself and them of our shared journey. Incorporate analogies from life: just as I led BSA campouts with 800 Scouts on our 25-acre park, organizing chaos into joy, structure your posts with clear sections (like this one) to guide readers gently.
Next, infuse expertise without overwhelming—I’m no formal academic, but as a former editor for the California State Foster Parent Association’s newsletter, I know the power of relatable language. Use technical terms sparingly, like “audience segmentation” to mean tailoring content for parents vs. writers, but always tie it back to emotion. Offer value: share free resources, like linking to suicide.ChurchofJesusChrist.org for those needing support, or tips on promoting books via Amazon.
Finally, end with action—invite comments, share your story, or check outDiscovering Mistyfor a dose of inspiration. This builds community, turning readers into friends.
Writing for my audience has transformed my blog into a space of connection, much like the rallies where flags waved high for patriotism. If you’re facing that echo, remember: lead with your heart, share your truth, and watch the bonds form.
What’s one way you’re connecting with your readers today? Drop a comment below—I’d love to hear!
As the author ofDiscovering Misty: The Mermaid of the Emerald CoastandGeorge and the Brave Eagle, and a blogger celebrating 500 visitors, I’ve learned that leadership isn’t just about titles—it’s about stepping up to make a difference. When asked, “Do you see yourself as a leader?” my answer is clear: as a parent, I’m automatically a leader. But the scope of that leadership, shaped by my history, stretches far beyond my home, touching lives through advocacy, service, and storytelling. Here’s how my journey as a leader has unfolded and how it fuels my writing today.
Parenthood thrust me into leadership from the start, guiding my children with love and purpose. Raising two daughters and five sons, three of whom became Eagle Scouts and two who worked toward it, I took on roles like Cub Scout leader in the Boy Scouts of America (BSA). Those years taught me to lead by example, fostering resilience and teamwork—qualities I weave into my children’s books, like George’s courage or Misty’s determination. My leadership extended to managing our family’s 25-acre LDS church park, where we hosted 600-800 Boy Scouts each year for six years. Picture a week-long campout on your front lawn—tents, laughter, and chaos! Organizing those events honed my ability to lead with patience and vision, skills I now use to manage my blog and book projects.
Beyond family, I found my voice as a political leader with Overpassers for USA, serving as California’s representative. Coordinating rallies across the state to promote patriotism and free speech was exhilarating. Every weekend, my family and I stood on freeway overpasses, waving flags and signs we kept ready in our van. I helped build the organization’s website, listing rallies nationwide, and watching our movement grow filled me with pride. Those moments of unity and love for American values inspired the hope-filled themes in my stories and blog posts, where I aim to uplift readers young and old.
My leadership also shone in foster care. For over 14 years, my husband and I were medical foster parents in Sacramento County, caring for more than 200 infants and children, many medically fragile. We held the first baby in the county to pass from AIDS, loving him for all eight months of his life. That experience taught me leadership through compassion—a thread that runs throughDiscovering Mistyand my advocacy for hope and suicide prevention. As Vice President of the Sacramento branch of the California State Foster Parent Association for seven years and Editor of its monthly publication for six, I led by amplifying voices and sharing stories, much like I do now through my blog and books.
Leadership, for me, is about impact, not position. Whether rallying for free speech, guiding Scouts, nurturing fragile lives, or writing stories that spark joy, I lead by showing up with heart. My blog, my GoFundMe campaign forGeorge and the Brave Eagle, and my books are extensions of that leadership, inviting readers to find courage and connection.
If you’ve ever stepped up to guide, inspire, or serve, you’re a leader too—shaping the world one moment, one story, at a time.
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